IMERYS customised stand layout at IN-COSMETICS GLOBAL

R2 Stand & Event, a stand designer specialising in the design and creation of customised stands, is accompanying IMERYS at the IN-COSMETICS GLOBAL exhibition.

IMERYS is a French multinational company specialising in the production and processing of industrial minerals. The IN-COSMETICS exhibition is an opportunity for the brand to showcase its range of IMERCARE mineral specialities.

R2 Stand & Event designed a monumental structure for the occasion, allowing the display of very large visuals to immediately identify the products offered by the brand. Two arches rising to a height of more than 4 metres are covered with light boxes for a very aesthetic and visible effect.

By adapting its layout, this 42 m² stand went from an island configuration 3 years ago to a space without any open angles in all simplicity!

On the ground, the stand offers a very large reception area. On one side, a lounge area offers several tables set back from the passageway for commercial meetings and, on the other, a long bar for more convivial and informal exchanges.

In the centre, the brand highlights its products in a qualitative way via a "Mineral Bar". This cabinet offers the opportunity to discover the main IMERCARE references via twenty or so bowls.

The stand is very airy and perfectly combines product display and receptive capacity.

IN COSMETICS GLOBAL took place from 5 to 7 April 2022 at Paris Expo Porte de Versailles.

R2 Stand & Event thanks IMERYS for its renewed confidence!