Disneyland Paris, where the magic happens, is the place chosen by the IT Partners show where R2 Stand & Event, specialist of your custom-made structures, designs and produces two stands for ASUS France.
ASUS, a large Taiwanese company best known for its laptops, is presenting two of its BtoB units at the event: ASUS Business & ASUS Education. The brand wants to go beyond the classic framework of product presentation to stand out at the event.
To this end, R2 Stand & Event designed and produced a 72 m² stand recreating the everyday use of Asus products. In order to allow visitors to project themselves as much as possible, particular emphasis is placed on the setting in situation.
As the visitor walks around the stand, he or she moves from space to space: meeting room, open space, home office, graphic designer's office, etc., with so many opportunities to showcase Asus know-how.
Two areas stand out for their originality: on the Asus Education side, a classroom setting highlights a concrete application of the solutions offered by the brand, while on the Asus Business side, a real reproduction of a TGV journey is proposed. A real attraction on the stand and at the show, the space is a source of fun, attachment and virality for the brand.
Opting for an original and immersive positioning, ASUS stands out and marks the spirits on this edition with its offer. A successful first for the occasion!
The IT Partners exhibition took place on 29 and 30 September 2021 at the Disney Events Arena.
R2 Stand & Event would like to thank ASUS France for their trust and confidence!
