R2 Stand & Event, designer of your brand spaces, conceives and produces a customized stand for the HIK VISION brand, for the PARIS RETAIL WEEK exhibition.
HIK Vision is the first worldwide manufacturer of video surveillance products. On this show, the brand wishes to go beyond the classical framework of presentation of its products to stand out on the event.
Dans ce but, R2 Stand & Event propulse les visiteurs au cœur d’une expérience de marque unique, en proposant un stand de 43 m² arborant les aspects d’un véritable point de vente. Afin de permettre aux visiteurs de se projeter au maximum, l’accent est mis particulièrement sur la mise en situation.
At the entrance of the stand, R2 Stand & Event offers a visitor's path in a setting that combines elegance and refinement, with optimal zoning and signage that evokes the shelves of a supermarket. On the front of the stand, an impactful slogan is positioned, bringing a touch of modernity that catches the eye of the visitors.
Inside the stand, R2 Stand & Event prioritizes space for welcoming visitors.
For a total immersion, the reception area is composed of a large counter that evokes a cash register, reinforcing the retail universe.
For even more dynamism, the video surveillance cameras are strategically positioned on the ceiling, so as to put the products at the heart of its use.
In parallel, several connected communication media such as screens, LED wall or tablets create an attractive and modern environment.
In short, an exhibition stand with a premium design, focusing on efficiency and ROI.
This exhibition took place from 20 to 22 September 2022 at the Parc des Expositions - Porte de Versailles.
R2 Stand & Event would like to thank HIK VISION for its renewed confidence!
