R2 Stand & Event, creator of your customised spaces, carried out a graphic study for the consultation launched by MERCEDES-BENZ for the INTERMAT exhibition.
Mercedes-Benz is a German manufacturer of independent cars, trucks, coaches and buses. The exhibitor wishes to promote its know-how through its participation.
To meet this objective, R2 Stand & Event created a premium stand design of 460 m². This spacious and luminous stand offers individualised areas highlighting the brand's different areas of expertise. Through a space open to its public, R2 Stand & Event offers immediate commercial efficiency. This is accentuated by the arrangement of several trucks on the stand, which catch the eye of visitors.
Relying on the high visibility of the brand, R2 Stand & Event multiplies the communication supports (high sign, signage, screens and connected totems) allowing an impactful presence on the show.
On two floors, a comfortable mezzanine floor provides a warm welcome for sales representatives and their clients in an open-space area facilitating more intimate exchanges.
This exhibition was held in Paris Nord Villepinte.
