New edition of the JFR for BRACCO

BRACCO is renewing its collaboration since 2017 with R2 Stand & Event, creators of your branded spaces, for the Journées Françaises de Radiologies 2021.

BRACCO is a multinational life sciences company and a world leader in imaging diagnostics. The aim of this event is to present their new innovative injector.

For this new edition, R2 Stand & Event is creating not one but two spaces: a 99 m² stand and a 6 m² corner.

With its open and bright design, the space offers a premium visual standing. Various lighting effects and heights create an impactful structure, optimising the communication options available to the brand.

For a lighter and more convivial atmosphere, R2 Stand & Event harmonises the stand with rounded and soft shapes, attracting the visitors' attention.

For immediate commercial effectiveness, R2 Stand & Event has divided this customised stand into 3 areas. Along the aisles, the brand's products are highlighted by LIVE demonstrations, creating highlights on the stand. At the same time, a warm and relaxing area is proposed, creating a source of traffic.

Out of sight, R2 Stand & Event completes the stand with meeting rooms, with a small lounge design, offering more intimate exchanges between the sales staff and the visitors present.

As for the corner, R2 Stand & Event offers a modern space to welcome and inform visitors. The stand is adorned with communication media that convey the brand's key messages.

This exhibition took place from 8 to 11 October 2021 at the Palais des Congrès in Paris.

R2 Stand & Event thanks BRACCO for its trust!