Installation of a multi-faceted stand at the VAPEXPO exhibition

VDLV was one of our star stands in October! For a new trade show, R2 Stand & Event assists the exhibitor in the creation of a customised stand.

VDLV is a manufacturer of French e-liquids for electronic cigarette, certified AFNOR. Its objective is to develop the reputation of its brands and the promotion of its ranges.

On a surface of 123 m²R2 Stand & Event designed a stand with multiple universes, allowing several brands to cohabit harmoniously. The brands are highlighted by a high impact sign, allowing immediate identification.

The first brand to be honoured is VINCENT DANS LES VAPES. With a very eco-friendly stand design, R2 Stand & Event highlights the exhibitor's know-how: the natural flavours present in their products.

At the edge of the main aisle, R2 Stand & Event has positioned a meeting space in lounge format, with a cosy design, facilitating commercial exchanges.

Change of atmosphere for CIRKUS ! Through a play of colours and materials, R2 Stand & Event creates a festive space where the brand can express itself independently. In a guinguette atmosphere, R2 Stand & Event arranged several discussion areas allowing sales representatives to present the flagship products highlighted on a display counter.

The temperature is rising for VICE ! Head for the tropics to discover the brand's fresh range, ideal for summer! For immediate commercial effectiveness, R2 Stand & Event set the scene and created an exotic climate with large communication supports and TV screens broadcasting key messages.

For a quick identification of the brand, R2 Stand & Event puts forward the mascot of the brand: the polar bear surfer! Cubes, representing blocks of ice, are positioned at the front of the stand bringing a touch of originality and a wink reminding the specificities of the product!

Finally, R2 Stand & Event creates an experiential space for VAPE 4 GOODto showcase the research and development that goes into the creation of the products. In order to arouse visitors' curiosity, a TV screen shows video extracts on the brand's value chain, creating a source of traffic on the stand.

VAPEXPO took place from 16 to 18 October 2021 at Paris Event Center.

R2 Stand & Event would like to thank VDLV for its request and its confidence!