Fasten your seatbelts! For the SOLUTRANS trade fair, R2 Stand & Event is working with BESTDRIVE to create its customised stands.
Specialising in maintenance and tyre services for all vehicles, the brand wishes to highlight its know-how and promote its services via two areas: a traditional indoor stand and a customised outdoor vehicle.
In a 102 m² space, R2 Stand & Event's mission is to bring together a multitude of services and brand values to create a powerful communication tool.
A monumental arch covers, dresses and illuminates the stand while allowing a strong visibility from a great distance. On the ground, several totems and supports allow each to highlight an aspect of the brand's range of services.
Combining the brand's black and orange colours, the structure of the stand also juggles several responsible wood materials to accentuate BESTDRIVE's strong CSR awareness.
A commercial slogan is also used to appeal to the visitor: "This is not a tyre...".
Facing the traffic aisle, a Wheel of Fortune animation creates a highlight on the stand throughout the exhibition. The game terminal is personalised with the brand's image for immediate commercial effectiveness.
The SOLUTRANS exhibition took place from 16 to 20 November 2021 in Eurexpo-Lyon.
R2 Stand & Event, designer of your spaces, would like to thank BESTDRIVE for its request and its confidence!
