Your stand designer creates a stand design for the SIRHA exhibition

R2 Stand & Event, designer of your customised stands, produced a graphic project for the consultation launched by the brand for the SIRHA trade show.

The exhibitor, which specialises in wholesale chicken distribution, aims to generate new business.

R2 Stand & Event created a custom-made 37.5 m² stand for the occasion, combining a product presentation area with a discussion area. Long distance visibility is guaranteed by the arrangement of a high backlit sign, highlighting the brand logo.

A visual association of black, white and wood ensures a warm premium look and attracts the eyes and curiosity of visitors. In addition, the different wall supports are all used to communicate the different ranges offered by the brand.

The stand is strategically arranged to capture the flow of visitors. In the foreground, two "mushroom" windows offer 360° visibility of the brand's products. Facing the aisle, a bar area offers a tasting session, a sure source of visits to the stand. In the background, a semi-enclosed area facilitates longer and/or more confidential discussions.

The 2021 edition of this exhibition is scheduled from September 23 to 27 at Eurexpo Lyon.