R2 STAND & EVENT is proud to have accompanied BIOTHERM and Willie Beamen in the creation of a 100 m² experiential space for the Route du Rhum 2022. Supporting an activation around the IMOCA boat BIOTHERM and its skipper PAUL MEILHAT, the device aims to highlight the involvement of the brand in the preservation and protection of the oceans, through its WaterLovers community. The 13-day event welcomed nearly 2 million visitors to the largest international sailing festival in Saint Malo.
The space is divided into 4 areas: Biotherm's involvement and presence in sailing, Ocean Positive and the WaterLovers community, Bio-Science for beauty, and an area dedicated to NGOs supported by Biotherm such as the #Tara Ocean Foundation, with workshops to discover the life contained in water.
We would like to thank Biotherm and Willie Beamen for this great project and we look forward to seeing you in four years for the 2026 edition.
