Design of a customised stand for PANPHARMA at the CPHI in MILAN!

PANPHARMA renews its collaboration since 2019 with R2 Stand & Event, creator of your brand spaces, on the occasion of the CPHI exhibition.

As a specialist in injectable medicines, the brand wishes to develop its reputation and facilitate its commercial prospection.

R2 Stand & Event took charge of the dynamic architecture of a custom-made 52 m² stand, with an open and airy design. In the foreground, R2 Stand & Event set up a reception and information point, on one of the main entrance angles of the stand, allowing a first contact with the visitors.

In the continuity of this reception area, several premium displays harmonise the stand. A colour code and a visitor's path are strategically designed, allowing a global presentation of the different product ranges.

Within the stand, R2 Stand & Event arranges several meeting spaces, with a cosy design, facilitating more confidential exchanges. For immediate commercial efficiency, R2 Stand & Event attracts the attention of potential customers with large communication supports, highlighting the brand.

This exhibition took place in November 2021 at Fiera Milano in Italy.

R2 Stand & Event thanks PANPHARMA for its renewed confidence!