Design of a modular booth for the Stanley and Dewalt brands at the Worldskills trade show

At the Worldskills trade show, the Stanley Black & Decker group is showcasing its Stanley and Dewalt brands with a modular 120 m² booth that is sure to attract attention. This generous space allows for the creation of an attractive and functional area, offering an immersive experience that sets it apart from other stands.

At first glance, visitors are captivated by Dewalt’s iconic black and yellow colors, which create a dynamic atmosphere and reinforce the brand’s visual identity.

The modular booth offers unparalleled flexibility to accommodate various types of interactions. Visitors can sit comfortably in dedicated discussion areas, conducive to exchanges with Dewalt experts, strengthening the bond between the brand and its potential customers.

In addition to the discussion areas, the booth showcases a wide range of Dewalt tools. The booth’s bright and well-designed lighting accentuates the products on display, highlighting the craftsmanship and quality for which the brand is renowned.

A notable feature of this stand is its sustainability: it will be adapted and reused for the Batimat trade show. This choice demonstrates Stanley Black & Decker’s commitment to a responsible and environmentally friendly approach, while maintaining a strong presence at trade shows.

The trade show took place from September 10 to 15, 2024, at Eurexpo Lyon.

R2 Stand & Event would like to thank Stanley Black & Decker for its loyalty !