Organizing trade shows
Bringing together shared passions
Organizer of trade shows and consumer exhibitions in France and internationally
- Turnkey solution
- Traffic generation
- Monitoring
- Success tracking
Choosing a venue that reflects who you are
Preparation of technical drawings
Flow management
Event management
Organize your trade show with complete peace of mind
As true creators of worlds, our job is to forge connections and bring people together around their business networks or shared passions.
Working as a subcontractor for trade show owners, R2 Stand & Event supports you throughout your entire installation process.
Our trade shows cover a variety of sectors: insurance/finance, defense, high-tech, distribution, and industry.
Choosing the location
The creation of technical plans and site layout
Management of exhibitors and visitor flows (reception, registration)
Event entertainment (conference space, catering)
A full-service package for organizing your trade show
The R2 Service: we take care of everything!
Our turnkey solutions are designed to help your company get the most out of your event experience.
Generate traffic
Pique the curiosity of every visitor
Take advantage of our extensive business expertise and present yourself in an original way to your target audience to create surprise and attachment.
- Product presentations: connected displays, immersive video supports, optimized lighting
- Animations: fun sports, digital, phygital, and quiz approaches
- Highlights: conferences, demonstration workshops, visitor participation
Interact as much as possible with your event participants to maximize the impact.
Manage your
daily life
Focus on the essentials
R2 Stand & Event offers to take care of the unnecessary details so you can focus on high-value-added activities by handling all aspects of your booth’s day-to-day management:
- Human resources: hosts and hostesses, security guards, technical managers, etc.
- Material resources: catering service, multimedia installation, sound system, etc.
Our operational and technical support allows you to benefit from economies of scale through a single point of contact.
Quantify your
ROI
Measure the impact of your event
In order to determine the indicators used to define the return on investment for each action carried out during your event, R2 Stand & Event selects and deploys the best tools suited to your objective:
- Digitization of media: Quantify consultations, collect data
- Create a database of qualified leads
- Maintain the link via tracked direct marketing operations after the trade show/event.
Our event communication specialists ensure maximum visibility and easy traceability to optimize your actions.
R2 Stand experts answer your questions
What are the essential steps for organizing a trade show?
Organizing a trade show requires careful preparation:
- Define your objectives: lead generation, brand awareness, product launch.
- Choose the venue and date: suited to your industry and accessible to your visitors.
- Set a precise budget: booths, communication, logistics, entertainment.
- Design a communication plan: email campaigns, social media, press relations.
- Set up the booths and reception areas: design, comfort, visitor flow.
- Coordinate logistics: registrations, badges, signage, catering.
- Analyze the results after the event: leads collected, exhibitor feedback, visitor satisfaction.
Structured organization is the key to a successful trade show.
Why organize your own trade show?
Creating your own trade show offers many strategic advantages:
- Strengthen your brand image among your partners and customers.
- Become a leading player in your sector.
- Create a professional community by bringing together exhibitors, prospects, and partners.
- Generate new business opportunities through direct contact with visitors.
- Build customer loyalty by offering them a unique experience.
A well-organized trade show can really boost your business.
How can you gauge the success of your trade show?
The success of a trade show is measured by several indicators:
- Number of visitors and participants compared to set objectives.
- Quality of leads generated and potential for conversion into customers.
- Media and digital visibility achieved before, during, and after the event.
- Return on investment (ROI) calculated based on sales and opportunities generated.
- Satisfaction of exhibitors and partners through post-event surveys.
Accurate monitoring allows for improvement with each edition.
Why choose R2 Stand to organize your trade show?
R2 Stand supports companies in the design and turnkey organization of their trade shows.
- Proven expertise: over 15 years of experience in event management and booth design.
- Customized solutions: each booth is designed according to your objectives and budget.
- Time savings: we manage logistics, coordination, and setup.
- Guaranteed visual impact: attractive, custom-made booths that showcase your brand.
- Comprehensive support: from strategy to implementation to post-event follow-up.
With R2 Stand, you benefit from a reliable partner to turn your trade show into a lasting success.
Organize a trade show in accordance with your CSR policy
Organizing a trade show while respecting the environment and remaining faithful to your CSR policy is possible with R2 Stand and its commitment to eco-responsibility.
