Find all the latest news, best practices, and other methods for ensuring the success of your booth and presence at trade shows.
How R2 Stand Rose to the Enormous Challenge of the 2026 Esports World Cup in Paris at Porte de Versailles TABLE OF CONTENTS Reading time: The Esports World Cup (EWC 2026) is one of the world’s largest competitive video game
Transportation, Setup, SafetyThe Exhibitor’s Guide SUMMARY Reading time: A trade show requires months of preparation. The booth design is approved, the staff schedule is finalized, the promotional items are ordered… And then, just a few days before the show opens,
Hybrid Booth: The Balance Between Custom-Made Booth and Modularity SUMMARY Reading time: A hybrid booth is a solution that combines a modular booth with custom-made elements focused on your brand’s most visible touchpoints: signage, reception desk, and display furniture. The
The 7 Design Trends That Will Transform Trade Show Booths in 2026 SUMMARY Reading time: In 2024, 318 million visitors attended trade shows worldwide, with 4.7 million exhibiting companies (UFI, Global Exhibition Industry Statistics, May 2025). The market has returned
Custom-Made Eco-Friendly Booth: 7 Practical Tips for Your Next Trade Show SOMMAIRE Temps de lecture : Designing an eco-friendly booth for a trade show is possible without sacrificing visual impact or doubling the budget. In France, trade events account for
Custom-made, modular, or hybrid booths: Which one is right for your trade shows? SOMMAIRE Temps de lecture : You have a trade show coming up in six months. The registration form is signed, and your booth space is reserved. And
3 eco-friendly habits to adopt at your booths SOMMAIRE Temps de lecture : What if your booth became a showcase for your commitments? A trade show typically lasts 3, 4, or 5 days. But behind those few days lie weeks
How much does it cost to create a custom-made booth? The budget guide SOMMAIRE Temps de lecture : Participating in a trade show is an exceptional growth driver, but it is also a major investment. When drafting the specifications, a
Measuring the ROI of your trade show presence: Essential KPIs for your booth SOMMAIRE Temps de lecture : Participating in a trade show (renting space, designing a booth, travel expenses) represents a significant portion of the annual marketing budget. However,
