On the occasion of the SIAE, R2 Stand & Event is proud to have designed and built the 76,5 m² Michelin booth: an immersive, technical, and elegant space that reflects the brand’s image.
Designed with rounded lines, the booth stands out thanks to an innovative LED sign that is visible from afar and catches the eye as soon as you enter the exhibition. The visual atmosphere, based on blue and white, enhances the clarity of the space.
A round screen, the booth’s focal point, completes this unique design. The flagship products in the tire range are highlighted by dedicated displays designed to combine accessibility and technical expertise.
Finally, a welcoming discussion area invites visitors to exchange ideas and discover new products.
This trade show took place from June 16 to 22, 2025 in Bourget.