Le salon Paysalia, organisé tous les deux ans à Lyon Eurexpo, est le rendez-vous majeur des professionnels du paysage, du jardin et des espaces verts en France. Exposer à Paysalia offre des opportunités commerciales, marketing et relationnelles incomparables. Mais pour tirer pleinement profit de cet événement de premier plan, il est primordial de valoriser sa présence via un stand d’exposition unique et sur-mesure. Découvrez pourquoi il est incontournable de participer à Paysalia, l’importance d’un stand personnalisé, et pourquoi le standiste R2 Stand, avec son agence basée à Lyon, est le partenaire idéal pour sublimer votre participation.
Pourquoi il est indispensable d’exposer à Paysalia à Lyon
Paysalia, le salon leader du paysage, regroupe tous les acteurs du secteur : paysagistes, collectivités, entreprises de travaux, fournisseurs de matériels, architectes, urbanistes, pépiniéristes, ou encore promoteurs et distributeurs. Ce salon est une référence nationale et européenne pour tous les professionnels du paysage, et plusieurs raisons expliquent pourquoi il s’avère indispensable d’y exposer.
1. Guaranteed visibility among industry decision-makers
With over 1,400 exhibitors and nearly 30,000 trade visitors (and growing), Paysalia is a fantastic showcase. Exhibiting in Lyon guarantees you access to a highly qualified audience of decision-makers, specifiers and buyers looking for innovative solutions to develop and enhance public and private green spaces.
2. Boost your reputation and launch your innovations
The Paysalia trade show is the ideal place to present your new products, innovate and boost your company’s reputation. The event highlights emerging trends and offers activities, conferences, and awards (Paysalia Innovation Awards) that showcase the most dynamic exhibitors. It’s an opportunity to make a lasting impression, gather concrete feedback, and establish yourself as a key player in the market.
3. Develop your network and generate business
Paysalia is also a meeting place where lasting business relationships and partnerships are forged. The quality of the contacts made at the trade show facilitates the signing of contracts and the opening of new markets, both in France and internationally. To take advantage of this commercial and relational dynamic, you need to be perfectly prepared… and have a stand that matches your ambitions!
The importance of having a custom-made booth at Paysalia
At a trade show as competitive and attractive as Paysalia, the way you present yourself at your booth is crucial. The exhibition booth is not just a space: it reflects your image, is a marketing tool, and provides a space for dialogue and an immersive experience. This is why a custom-made booth is essential.
1. Stand out from the competition
For three days, your competitors will be present, sometimes just a few meters away from you. A customized booth, designed specifically for your brand, will allow you to immediately capture the attention of visitors. Thanks to an innovative design, attractive materials, a strong visual identity, and appropriate layout, you will stand out from the crowd and invite visitors to discover your brand.
2. Reflect your image and values
The design and layout of a custom-made booth faithfully reflect your company’s DNA, its universe, and its commitments. A booth can evoke nature, ecology, technology, innovation, or craftsmanship, depending on your needs. Thanks to a professional booth designer, every detail is thought out to appeal to your target audience and reinforce their positive perception of your brand.
3. Optimize the visitor experience and interactions
A custom-made booth is designed to promote smooth traffic flow, comfortable reception areas, and demonstration and discussion spaces that encourage dialogue. Whether you are welcoming customers, offering activities or workshops, or organizing product presentations, everything must be orchestrated to maximize the number and quality of contacts.
4. Gain peace of mind and efficiency
Entrusting the creation of your stand to an experienced stand builder ensures professional project management, from design to on-site installation. You can focus on your business objectives while the agency ensures that Paysalia’s technical specifications are met and that your space is safe and looks its best.
Why choose R2 Stand (Lyon agency) for Paysalia
Choosing a stand designer is a strategic decision that will determine the success of your exhibition at Paysalia. Here’s why R2 Stand is THE benchmark for all exhibitors looking to optimize their return on investment.
1. A local presence in Lyon for maximum responsiveness
With an agency based in Lyon, R2 Stand has in-depth knowledge of Eurexpo’s constraints, the local economic fabric and the landscaping sector. This geographical proximity not only facilitates communication for project monitoring, but also ensures extreme responsiveness in managing installation, maintenance or any last-minute issues at the trade show.
2. Recognized expertise in custom-made booth design
R2 Stand is not just a booth builder: it is a true creator of brand spaces. Each project is unique and undergoes an in-depth study to offer an original booth that is consistent with your values and objectives and incorporates the latest trends in landscaping and eco-design.
3. Comprehensive and personalized support
From the initial briefing to the handover of the keys, R2 Stand orchestrates every step: consulting, graphic and technical design, 3D plans, prototyping, choice of materials, manufacturing, logistics, installation, and dismantling. With a single point of contact who is attentive and available, you benefit from customized support and a project that is managed from A to Z.
4. Innovative and eco-friendly solutions
Aware of the current challenges facing the sector and the expectations of the Paysalia trade show, R2 Stand favors recyclable materials, eco-friendly processes, modularity, and reuse whenever possible. Respect for the environment and creativity are an integral part of every project.
5. Solid references at Paysalia and other trade shows in Lyon
R2 Stand has numerous references from exhibitors at Paysalia and other major trade shows in the region. Customer satisfaction is the best guarantee of reliability, technical expertise, and innovation.
Exhibiting at the Paysalia trade show in Lyon is a major opportunity for the development, visibility, and business of your landscaping company. To achieve your goals, it is crucial to invest in a custom-made booth that is impactful and reflects your image. With its agency in Lyon, R2 Stand combines proximity, expertise, and creativity to design and install an exceptional booth at the Paysalia trade show. Trust R2 Stand to support you and make your participation in Paysalia a real catalyst for success!
Contact R2 Stand Lyon now to discuss your stand project and reap the rewards of a successful exhibition at the next Paysalia trade show!