R2 Stand & Event is delighted to be working with Michelin once again to create an exceptional stand for the Salon du 2 Roues trade show. Covering 108 m², R2 Stand & Event has designed a dynamic and immersive space, designed to maximize the visitor experience and showcase the exhibitor’s various areas of expertise.
A fluid and attractive layout
Thanks to a wide opening onto four aisles, the stand is accessible from all sides, encouraging natural traffic flow and smooth circulation. Each space is clearly defined by appropriate signage, allowing visitors to immediately identify the different areas.
Maximum visibility
As soon as visitors enter the trade show, the Michelin stand stands out with a monumental 7-meter-diameter sign suspended 6 meters above the ground, ensuring 360° visibility. A second circular sign highlights the stand’s flagship product: the E-motorcycle, for strategic and striking lighting.
Four areas, four unique experiences
Innovation area: the Moto-E tire, placed on an illuminated product display, takes center stage.
Competition area: presentation of the Michelin ranges on elegant podiums inspired by race podiums.
Road Hub: a space dedicated to urban mobility with motorcycle tires on podiums, a Yamaha scooter on display, and bicycle tires highlighted on the partition.
Off-Road Hub: an immersive setting with a mountain bike and a motorcycle integrated into a rock-covered, vegetated podium.
A welcoming boutique and lounge
The famous Michelin Man brings the boutique area to life, a real attraction for visitors. In the background, a premium lounge, separated by a glass wall featuring the Michelin Man, invites visitors to take a break in an exclusive and friendly setting.
This trade show took place from February 13 to 16, 2025 at Eurexpo Lyon.
R2 Stand & Event would like to thank Michelin for its continued trust!