Realization of an innovative concept for the OCCITANIE region at the IAT!

Want to get away from it all? Discover Occitania as you have never seen it before!

For the return of the SIA, theOccitanie region called on R2 Stand & Event to design and build their customised stand. As part of its participation in this exhibition, the exhibitor wishes to promote its reputation and develop its customer portfolio.

To meet this dual objective, R2 Stand & Event created an innovative 750 m² concept. The emphasis is on long-distance visibility by means of an optimal backlit sign, highlighting the brand's logo.

On the first main space, R2 Stand & Event reproduces a real restaurant design. At the heart of the stand, a large terrace has been set up to welcome visitors in a friendly manner and to allow them to discover local products during an on-site tasting. To do this, several kitchens are fully equipped to prepare the menus.

To awaken their taste buds, R2 Stand & Event provides an oyster bar as well as a large counter/bar offering the best wines of the region, offering moments of sharing!

In the background of the stand, a meeting room, with a small semi-open lounge design, is available for confidential exchanges.

Following on from this Prestige stand, R2 Stand & Event takes charge of the design of 16 company stands for 32 exhibitors. For immediate commercial efficiency, each stand is equipped with comfortable counters and shelves to showcase the exhibitor's products.

This exhibition took place from 26 February to 6 March 2022 at the Parc des Expositions at the Porte de Versailles.

R2 Stand & Event, a stand designer specialising in the design and layout of your brand spaces, would like to thank the Occitanie region for its request and its trust!