The Open Energie trade show, which will be held at Eurexpo Lyon in March 2026, is establishing itself as an unmissable event for professionals in renewable energy production, self-consumption, and energy system management. In a rapidly changing sector, making your presence felt at such an event is more than just an opportunity—it’s a strategic necessity. To maximize the impact of your participation, choosing the right stand designer is essential. This article explores why it is essential to exhibit at the Open Energy trade show, the crucial importance of a custom-designed stand, and why R2 Stand is the ideal partner to help you achieve your ambitions at this trade show.
Why it is essential to exhibit at the Open Energie trade show
The Open Energie trade show is a platform for exchange and networking, and a real business accelerator for all players involved in the future of energy. Exhibiting at this event offers you unique visibility among a targeted audience of developers and users of smart energy systems.
Participating in a trade show such as Open Energie offers multiple benefits for your company. It is the ideal opportunity to present your products and services in person, humanize and strengthen your customer relationships, and meet your prospects face-to-face to boost your sales. It is also an excellent way to test your sales force and gather immediate feedback on your innovations or new products before their launch.
Beyond prospecting and sales, the Open Energie trade show allows you to stay informed about the latest market trends and technological innovations. By meeting other exhibitors and participating in various conferences and round tables, you can keep an eye on industry, technological, and competitive developments that are essential for your market positioning. According to an Ipsos study, a significant percentage of exhibitors and visitors say they intend to return to future editions, highlighting the perceived value of these events.
In short, exhibiting at the Open Energie trade show means:
- Developing your professional network.
- Reaching new customers and building loyalty among existing ones.
- Increasing your company’s visibility and strengthening your brand image.
- Generate qualified leads and potentially increase your sales.
- Position yourself as a key player in the energy market.
- Discover the latest innovations and trends in the sector.
The importance of having a custom-designed booth
Once the decision to exhibit has been made, the question of the booth becomes central. The booth is your company’s showcase, the first physical contact visitors will have with your brand. Having a custom-built stand ensures that this first impression is the right one and that it is memorable.
Unlike modular or packaged stands, which offer a fixed architectural base, a custom-built stand is designed specifically for your brand, perfectly in line with your visual identity, objectives, and needs. It is a fully customizable installation.
There are many advantages to a custom-built stand:
- Enhanced and consistent brand image. A custom-built stand reflects your company’s DNA, creating a sense of belonging and interest from the moment visitors set eyes on it. Visitors are more likely to remember your company.
- Increased visibility and differentiation from competitors. The innovative and striking architecture of a custom-built stand catches the eye of visitors from the aisles of the exhibition hall.
- Creation of a unique visitor experience. A custom-built stand allows you to design spaces dedicated to information, interactive demonstrations and discussion, offering total immersion in your brand’s universe.
- Adaptability to your specific needs. The design, architecture, reception area, colors, lighting, and interior layout can all be fully customized. You can incorporate custom elements such as interactive screens, kiosks, or demonstration areas.
- Space optimization. A custom booth is designed to make the most of the allocated space, taking into account the flow of visitors.
- A profitable long-term investment. Although the initial cost may be higher, a high-quality custom stand can be reused for several events, allowing you to recoup your investment.
By working hand in hand with an expert stand designer, you benefit from their know-how to create a structure that not only attracts attention but is also functional and secure. It is a powerful event communication tool that contributes directly to the achievement of your commercial and marketing objectives.
Why choose R2 Stand
Choosing the right stand designer is a crucial step in ensuring the success of your participation in the Open Energie trade show. R2 Stand & Event is a trusted partner specializing in the design and production of custom stands.
R2 Stand & Event stands out for its comprehensive approach, covering the design, manufacture, installation, assembly, dismantling, and storage of your stand. Their expertise in space design allows them to create stands that are not just simple structures, but real living spaces that are immersive and impactful.
The agency focuses on:
- Extensive customization. R2 Stand & Event designs stands that embody your company’s visual identity and promote instant understanding of your message.
- Visibility and attractiveness. Thanks to striking architectural elements, strong visual communication, and the integration of multimedia, R2 Stand & Event ensures that your stand catches the attention of visitors from afar.
- The creation of functional and welcoming spaces. Their designs incorporate exhibition and demonstration areas and friendly discussion spaces to optimize the visitor experience.
- Technical support. R2 Stand & Event offers technical support to ensure the feasibility and safety of your stand’s construction.
- Time optimization. Aware of the time constraints associated with trade shows, they offer solutions for express installation.
R2 Stand & Event has already supported companies in various sectors, creating custom stands for trade shows. Their experience and expertise are major assets in designing a stand that will perfectly meet the challenges of the Open Energy Show.
By entrusting the creation of your stand to R2 Stand & Event, you are choosing a partner capable of transforming your participation objectives into an impressive and memorable spatial reality for visitors to the Salon Open Energie. Their ability to create strong brand experiences and highlight your company’s values will make your stand an unmissable attraction.