On the occasion of the 3rdème edition of the Forum Labo 2020 exhibition, the exhibitor HORIBA consulted R2 Stand & Event for the realization of a graphic study.
This study reveals a space open to its public, allowing for immediate commercial efficiency. R2 Stand & Event, a specialist in custom stand design, offers large wall signage that draws the eye to the exhibitor's products. Brand identification is instantly visible through an emblematic white/blue two-colour scheme.
Open on 3 sides, R2 Stand & Event positioned two backlit reception desks at the edge of the aisles, inviting participants to visit the 24 m² stand and creating a source of traffic. The stand is divided into 3 areas to showcase the brand's different models.
In the background, a speed-dating area is available to facilitate more qualitative exchanges.
Forum Labo 2020 took place from 7 to 8 October 2020 at the Centre des Congrès in Lyon.
