R2 Stand & Event, designer of your brand spaces, carried out a graphic study for the consultation launched by the CHAMBRE DES MÉTIERS DE L'ARTISANAT VAL DE MARNE for the MIF EXPO 2020 exhibition.
The CMA plays a role in providing information, advice and support to craft businesses. As part of its participation, the exhibitor wishes to increase awareness of the region.
To meet this objective, R2 Stand & Event has designed a dynamic 50 m² stand. Several sales areas with qualitative finishes are arranged to allow each company exhibiting on the stand to present its know-how effectively.
This strategic layout is the ideal solution for the different ranges and brands present to coexist harmoniously. Through this organisation, R2 Stand & Event offers a fluid reading of the stand aimed at aesthetically presenting a global vision of the network.
The visual identity of the CMA is guaranteed by the arrangement of an original high sign, in the shape of a jumble, and a white and blue two-colour scheme. R2 Stand & Event adds its own personal touch by highlighting the craft trades using raw materials (OSB wood and white melamine) to draw visitors' attention to the stand.
MIF EXPO was held from 6 to 8 November 2020 at Paris Expo Porte de Versailles.
