Brittany is revamping its image at SIA 2025!
R2 Stand & Event is proud to be working with the Chamber of Agriculture of Brittany for the first time to design and build its stand for the International Agricultural Show. This ambitious project is spread over two large complementary spaces, with an institutional stand covering 162 m² and company stands covering 288 m², divided into eight islands.
The proposed concept perfectly combines aesthetics and functionality, with a clear objective: to convey an image of Brittany that is modern, dynamic and strong.
Each space is designed to create an immersive and memorable experience for visitors, while remaining true to the region’s identity. The design is intended to stand out visually at first glance. Highly visible from a distance, it respects the codes that allow participants to immediately recognize the exhibitor. The black and white colors are enhanced by the addition of a new color for 2025: orange!
These three colors, combined with high-quality lighting and touches of wood, give the whole stand an original and warm feel.
The institutional stand is structured around four large spaces that flow seamlessly into one another:
As visitors arrive, they are greeted by a welcoming reception area that allows them to locate and access a large central agora for official speeches and events.
At the heart of the stand, a large counter can be used to organize culinary events that are visible from the main aisles.
On either side, the two themed areas, Land & Sea, welcome visitors to their own easily identifiable spaces.
Finally, in the background, a reception area provides a private space for meetings.
For companies, R2 Stand & Event offers functional spaces in the distinctive colors of the Brittany Pavilion, using visual displays to create a clear visual unity between the institutional stand and the associated exhibitors.
This trade show took place from February 22 to March 2, 2025, at Paris Porte de Versailles.
R2 Stand & Event would like to thank the Brittany Chamber of Agriculture for its trust!