R2 Stand & Event renewed its collaboration with ASUS by designing a 30 m² stand for the INMAC trade show. Optimized and strategic, this stand highlighted the brand thanks to freestanding signage: a 4-sided banner 3.40 m high that guaranteed optimal visibility throughout the trade show.
The concept is based on semi-immersive totems, each dedicated to a specific theme and covered with full-height visuals. These totems are not only informative, but also structure the space, creating two fluid traffic flow lines on either side, while ensuring that the different themes are clearly visible.
Thelayout is designed to maximize impact as soon as visitors approach: at the main corner, they discover two major spaces dedicated to the “Office” and “Education” universes. Finally, a reception area provides a welcoming setting for discussions, highlighting ASUS’s CSR commitments, a strong and valuable theme for the brand.
This trade show took place on November 21, 2024 at the Paris Event Center.
R2 Stand & Event would like to thank Asus for its renewed trust!