Testimonial from Alexandra, executive assistant at TTI at the International Paris Air Show

‘The proposal for a modular stand perfectly met our needs, as it was a choice that suited both the space available and our budget.’

A professional booth to meet customers from the aerospace industry

The main objective of attending this trade show was to meet the company’s strategic customers in the aerospace, defence and aeronautics sectors, as well as their subcontractors. A well-designed stand is therefore a powerful tool for maintaining commercial relationships and gaining visibility.

A modular booth designed to optimise space

The concept of the booth was based on an organisation into several areas:

  • a closed meeting room for confidential appointments,
  • an open and fluid space to welcome visitors,
  • and two demonstration areasfor partner suppliers.

The choice of a modular booth was obvious, as it suited both the available space and the budget. Customised and tailor-made elements were also incorporated to meet specific requirements.

Smooth collaboration with the exhibition design agency

Communication with the R2 Stand team was constant, responsive and fluid, with numerous exchanges throughout the project. The agency’s technical and interpersonal skills ensured comprehensive support throughout the stand design and installation process.

Is a modular booth right for you?

Strategic support for moving upmarket

Thanks to this new partnership, the team was able to improve the quality of its presence at this year’s event, gradually expanding the stand’s surface area (from 24 m² to over 76 m²) and further strengthening its brand image.

With a stand that was faithful to the 3D visuals approved in advance and both functional and attractive, this edition marks a strategic turning point for the company, which aims to strengthen its visibility in the future.