For the SantExpo trade show, R2 Stand & Event designed and built a 42 m² stand for Konica. The stand stood out thanks to a multi-level visibility strategy designed to capture attention as soon as visitors entered the show.
From a distance, a double sign suspended at 360° highlights the brand and its partners. This strong signage creates an immediate landmark in the hall. At medium distance, the solutions on offer are clearly identifiable, while close up, interactive totems equipped with screens show dynamic demonstrations, inviting visitors to engage in discussion and discovery.
The stand’s design is sleek, clear and unique, in line with the exhibitor’s graphic charter. White and blue dominate the space, with rounded shapes echoing those of the logo. To soften the overall look and create a warm atmosphere, natural materials such as wood, rattan and vegetation enrich the stand’s ambiance.
The exhibition space was designed as a collective showcase, highlighting Konica’s partners through dedicated and clearly identified areas. Particular attention was paid to the medical imaging division, which was highlighted in a large communication area dedicated to presenting the offering. This space also included a discussion area conducive to in-depth exchanges.
The trade show took place from May 20 to 22 at Paris Porte de Versailles.
R2 Stand & Event would like to thank Konica for its trust!