For its first collaboration with Der Kreis, at the ESPRITMEUBLE trade show, R2 Stand & Event created a premium 126 m² stand designed to combine elegance, originality, and functionality. This stand stands out for its bold design, which highlights the brand with rounded shapes.
A monumental LED sign catches the eye as soon as you enter, while the use of wood and plant elements creates a warm and welcoming atmosphere. Outside, an original wall of words presents the brand’s identity in a playful and striking way, inviting visitors to enter a world designed for exchange and discovery.
The interior layout is divided into four areas:
A welcoming entrance leads to a reception area where the new products planned for 2025 are displayed in wall niches.
At the heart of the stand, a fully equipped cookshow area hosts culinary demonstrations, enhancing interactivity with visitors.
A cozy dining area nearby is dedicated to informal discussions and tastings.
In the background, a confidential partner area with sliding doors provides an intimate setting for professional discussions.
To ensure effective communication, Der Kreis’s four services are clearly highlighted using a color code and visuals integrated into each area. A touchscreen tablet in each area facilitates access to information and enhances everyday practicality.
This trade show took place from November 16 to 19, 2024 at Paris Porte de Versailles.
R2 Stand & Event would like to thank Der Kreis for their trust!