For the Franchise Expo trade show, R2 Stand & Event supported Euromaster with the design of a 30 m² stand designed to combine visibility, impact, and conviviality.
The space was designed around a sleek and harmonious structure, combining wood and white to create a warm and welcoming atmosphere.
The brand’s graphic identity is present throughout the stand, ensuring immediate recognition. A 5-meter-high sign and backlit logos ensure maximum visibility from the entrance to the trade show. Totems highlight the famous Bibendum, a nod to Euromaster’s use of Michelin tires.
Two separate areas were designed for discussions: a functional discussion area and a small, more intimate lounge, ideal for business meetings.
This trade show took place from March 15 to 17, 2025 at Paris Porte de Versailles.
R2 Stand & Event would like to thank Euromaster for their trust!