At the European Coatings Show 2025 in Nuremberg, Imerys affirmed its leading position with a 101.25 m² stand that was elegant, structured, and resolutely focused on the visitor experience. Designed by R2 Stand & Event, the stand was conceived to maximize visual impact while highlighting the group’s expertise and offering.
Upon arrival in the hall, visitors are naturally drawn to a multi-level display. High above, the Imerys logo overlooks the flow of visitors, ensuring optimal visibility from a distance. At mid-height, large graphic panels and screens set the tone, while closer to the visitors, product displays and backlit logos create a direct and immersive connection.
The stand’s design, both modern and welcoming, is based on a harmonious combination of light concrete, natural wood and bright white, enhanced by touches of blue and green that clearly identify the different areas. Every detail reinforces the brand’s premium image.
The main corner of the stand is designed as a strategic reception point. A large counter allows visitors to be welcomed in the best possible conditions. Traffic flow within the stand is fluid and intuitive, with two clearly identified business areas at the entrance, a central bar visible from the outside that invites visitors to socialize, and meeting areas at the rear that are conducive to confidentiality.
This trade show took place at the Exhibition Center in Nuremberg, Germany.
R2 Stand & Event would like to thank Imerys for its renewed trust!