R2 Stand & Event, creator of your custom-made booths, conducted a graphic design study for the call for proposals launched by MERCEDES-BENZ for the INTERMAT trade show.
Mercedes-Benz is a German manufacturer of cars, trucks, coaches, and buses. As part of its participation, the exhibitor aims to promote its expertise.
To meet this objective, R2 Stand & Event is creating a premium booth design spanning 460 m². This spacious and well-lit booth features distinct areas highlighting the brand’s various areas of expertise. Through an open space accessible to the public, R2 Stand & Event delivers immediate commercial impact. This impact is further enhanced by the display of several trucks on the booth that capture visitors’ attention.
Capitalizing on the brand’s high visibility, R2 Stand & Event deployed a variety of communication tools (tall signage, wayfinding, screens, and connected totems) to ensure a high-impact presence at the trade show.
Spanning two floors, a comfortable double-deck structure warmly welcomed sales representatives and their clients in an open-plan space that facilitated more intimate conversations.
This trade show was held at Paris Nord Villepinte.
