Push the boundaries of mileage with Michelin tyres!
R2 Stand & Event is proud to be collaborating with Michelin for the first time at the Intermat trade show. Our mission is to showcase three brands while maximising their impact. To achieve this, R2 Stand & Event has created a striking 138 m² design with two tall signs, one of which highlights the stand’s flagship product: the X-tra Défend.
Generating traffic is also a key focus. R2 Stand & Event ensures high accessibility with the stand opening onto the three main aisles of the trade show and a strategic layout to optimise the use of the stand space. In the centre, the Michelin brand proudly displays its three tyres on raised podiums, attracting everyone’s attention. The stand also stands out thanks to its striking signage, which showcases the brands and their services.
As for the meeting room, it was designed to combine efficiency and comfort. With a semi-enclosed design, it provides a setting conducive to confidential discussions in a warm atmosphere.
This trade show took place at Paris Nord Villepinte.
R2 Stand & Event would like to thank Michelin for its trust!
