R2 Stand & Event is travelling to Spain to participate in the Shoptalk trade show alongside Walmart, renewing their partnership after their success at Paris Retail Week 2023. For this new edition, R2 Stand & Event is unveiling an innovative concept featuring an imposing and distinctive sign. This structure skilfully combines metal mesh and plant decorations, creating a striking visual impact that ensures remarkable visibility from a great distance.
The stand’s open and minimalist design is entirely business-focused, inviting visitors to discover Walmart’s latest advances. Covering 54 m², the space showcases the group’s flagship application, “Store Assist”. To enrich the visitor experience, R2 Stand & Event has integrated touch screens into custom-made booths, where a subtle touch of metal mesh creates aesthetic continuity throughout the booth. These screens allow visitors to intuitively explore the app’s interface and features.
Strategically placed throughout the stand, R2 Stand & Event has carefully designed several discussion areas to provide Walmart with the ideal space to continue its exchanges with visitors. These areas are designed to promote commercial interactions in an effective and engaging manner.
This trade show took place at Fira Barcelona.
R2 Stand & Event would like to thank Walmart for its continued trust!
