For the WINE Paris trade show, R2 Stand & Event is working on a 3D proposal for a custom-made 36 m² booth.
Designed to offer 360° visibility, the Château de Montreval stand stands out with its strong, elegant presence, ensuring immediate brand recognition from any visitor’s perspective.
A refined design
The dynamic and bright overall design complies with the Château de Montreval graphic charter while offering a premium setting.
The warm materials evoke the authentic world of vineyards, in a refined and welcoming atmosphere.
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Smooth traffic flow and optimized spaces
Designed to maximize visitor flow, the stand is organized into three complementary areas:
Foreground: bottles are displayed along the entire length of the stand, facing the main flow of traffic for maximum visibility.
Center of the stand: a modular reception area (6 to 8 people) encouraging discussion and tasting.
Background: a semi-open tasting area/meeting room (12 m²), cozy and private, ideal for high-quality business meetings.
Premium product highlighting
Each castle benefits from a personalized display niche, accompanied by customized signage and lighting, for a harmonious and distinctive presentation.
A functional and inviting space
The central bar, the centerpiece of the stand, combines aesthetics and practicality: hidden storage space under the entire counter, built-in refrigerated wine cellar.
