An experiential space dedicated to performance
A design faithful to the Point S DNA
Covering an area of 140 m², R2 Stand & Event has created a stand that accurately reflects the Point S graphic charter of a car centre. The design is inspired in particular by the iconic shape of the cladding, ensuring immediate brand recognition and strong consistency with its retail universe.
Highlighting the product range
The range’s identity is reinforced by striking product staging: a tyre displayed on a custom-made booth, the focal point of the booth. A backlit totem completes the display, providing a clear and visible overview of the product’s technical characteristics from a distance and naturally attracting visitors.
Want to stand out with a custom-made booth at your next trade show?
A stand designed for interaction
At the heart of the stand, a central discussion area has been set up near the reception desk, facilitating business discussions and guiding visitors as soon as they arrive.
Visitor friendliness and comfort
Set back from the main area, a reception bar and lounge area offer a quieter, more convivial setting, conducive to in-depth discussions and moments of relaxation, while maintaining a clear view of the entire stand.
The context for creating this custom-made booth
The Solutrans trade show took place at Eurexpo Lyon.
R2 Stand & Event would like to thank Point S for its continued trust!
