R2 Stand & Event is pleased to collaborate for the first time with House Of Pops at SIAL, creating a unique 51.50 m² booth. This vibrant booth perfectly captures the brand’s fresh and sunny spirit, highlighting the diversity of its authentic product lines.
At first glance, the booth catches the eye with its cart—a true invitation to a delicious and refreshing break—as well as a giant XXL ice sculpture that adds a touch of fun and surprise.
The sign, suspended above the booth, ensures maximum visibility and reinforces House Of Pops’ presence at the trade show. The structure features a backlit logo design using colorful LEDs that add a dynamic touch. A large screen also displays the brand’s messages and values.
In the center, a lounge area has been set up, transporting visitors into a summery atmosphere and inviting them to enjoy an ice cream in a friendly and relaxed setting.
This trade show took place from October 19–23, 2024 at Paris Nord Villepinte.
R2 Stand & Event thanks House Of Pops for their trust!
