A new 98 m² booth for Imerys at the K trade show, designed by R2 Stand & Event to make a lasting impression at every level of visibility.
A strong and recognizable architecture, punctuated by a monumental L-shaped sign rising to a height of 7 meters, a connecting mezzanine incorporating an LED screen and a backlit logo.
The design, both natural and colorful, highlights the brand's universe:
A wood and white base for clarity, warmed by two shades of blue that structure the spaces and bring depth and elegance.
Under the mezzanine, the reception area combines conviviality and privacy, with quick meeting areas on the aisle side and a cozy lounge at the back.
Got a trade show coming up? Thinking about a custom booth?
The corner reception area, enhanced by LED lighting on the floor, guides visitors to the product zone, where four new items are showcased via backlit totems and display stands designed to resemble jewelry displays. An 85-inch screen completes this immersive setting.
The 54 m² mezzanine offers a warm and open workspace under a signature suspended wooden beam ceiling.
The context for the construction of this custom-made booth
This trade show took place at Messe Düsseldorf in Germany.
R2 Stand & Event would like to thank Imerys for its continued trust!
