For its participation in the Anuga trade show, Rose Blanche entrusted R2 Stand & Event with the design of a 36 m² booth. The space was structured to offer an immersive experience, highlighting both the group’s reputation and the diversity of its products.
Visibility and impact at all levels
Long distance: identification of the brand and its international reach thanks to the logo and visuals at a height of 5 meters.
Medium distance: highlighting products and brands.
Short distance: dynamic communications via a 55″ screen and highlighting the new products area at the entrance to the stand.
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Elegant and flattering design
The stand fully complies with the group’s graphic charter, with colors and repeated logos, while adding an original touch: a storage door with a Tunisian design recalls the company’s nationality. The entire space is welcoming and attractive, combining wood, natural materials, and lighting to create a warm and refined atmosphere.
Product highlights
The products are presented in an original way:
Six niches showcase the raw products.
A new products area at the entrance to the stand highlights the new Couscous Express range, with a dedicated totem.
The accessible shelves allow the products and logos to be displayed visibly from the aisle on three levels and a total of 12 linear meters of display space.
Space for communication and discussion
Large communication areas: 27 m² in total, including a 55″ screen at the entrance.
Discussion area: 3 separate equipped spaces that can accommodate 9 people.
The context for creating this custom-built booth
This trade fair took place in Cologne, Germany.
R2 Stand & Event would like to thank Rose Blanche for their trust.
