Designing a gourmet booth: the Médicis experience at the Gourmet Trade Show

The Médicis booth, measuring 18 m² and designed by R2 Stand & Event for the prestigious Gourmet Sélection trade show, is a veritable showcase of delicacies.

At the heart of this space, the central bar stands out as the centerpiece. With its elegant lines and wood finishes, it invites visitors to approach and discover the brand’s delicious confections, presented like true jewels. This counter, elegantly clad in black, highlights Médicis’ luxurious appeal, reinforcing its high-end positioning. This color choice creates a subtle contrast with the booth’s soft, natural tones, adding a touch of sophistication and highlighting each displayed treat.

Designed to streamline the daily workflow of the on-site teams, the booth also features a discreet yet accessible storage area. This storage zone, seamlessly integrated into the structure, allows for easy restocking of the displays, ensuring smooth service throughout the trade show.

Beyond the visual aspect, one of the booth’s main objectives was to encourage interaction. The open design, intended to be both welcoming and functional, created an environment conducive to discussions and meetings.

This trade show took place at Paris Porte de Versailles.

R2 Stand & Event, specializing in the design and construction of custom-made booths, thanks Médicis for their trust!