A look back at one of the flagship stands!
For the third consecutive year, R2 Stand & Event has supported the Asus brand in the design and creation of its custom-made booth. At the latest edition of the IT Partners trade show, the unmissable event for the French IT channel decision-makers community, the brand wanted to boost its commercial prospecting.
To meet the exhibitor’s expectations, R2 Stand & Event created an attractive visual presence with a 76.5 m² stand featuring striking, customised shapes designed to maximise visibility. An immersive scenography propelled participants into the heart of a unique brand experience. Across six distinct areas, product references and ranges are presented in a spacious, premium setting, ensuring the event’s profitability. This stand positions Asus products at the heart of everyday life, from early childhood to the classroom to the open-plan office, teleworking, and traditional business travel by air. This evocative strategy allows Asus to show visitors that the brand is there for them in all situations.
At this year’s event, Asus also incorporated several retail solutions into its offering in its coffee area, allowing it to showcase its services as soon as visitors entered the stand.
For the 2023 event, R2 Stand & Event is also assisting the brand with the production of a promotional video report on its participation.
This trade show took place from 15 to 16 March 2023 at the Disney Event Arena.
R2 Stand & Event, an exhibition design agency specialising in space design, would like to thank Asus for its renewed confidence!
