It was last week!
R2 Stand & Event was selected by the Regional Chamber of Agriculture in Normandy (CRAN) to assist it at the SIA with the construction of its 487 m² pavilion.
The Regional Chambers of Agriculture (CRAs) are the key points of contact for public authorities. As experts in agricultural matters, they carry out representation, development, advisory and service provision roles for farmers, local authorities and private operators. The aim of this event is to raise the region’s profile.
As a truly iconic agricultural region in France, Normandy needed to be well represented at the trade show. To meet the exhibitor’s expectations, R2 Stand & Event created a warm and welcoming space comprising four independent islands.
Located right in the centre of the hall and visible from all angles at a distance, this pavilion is a genuine platform for exchanges and meetings.
Facing the visitor walkways, the space showcases the five Normandy departments (Seine-Maritime, Eure, Calvados, Manche and Orne) via large display units allowing regional products to be showcased. For immediate commercial effectiveness, each exhibitor benefits from a fully equipped space of their own to ensure a pleasant trade show experience.
With the feel of a market hall, the centre of the booth hosts ‘La Place du Village’, allowing visitors to discover Normandy in a new light. In terms of design, the predominance of wood combined with cobbled walkways creates a warm and inviting space. With areas for culinary demonstrations, bars, a shop, institutional reception points and more, everything is in place to showcase Normandy in all its facets.
The 59th edition of this trade show took place from 25 February to 5 March 2023 at the Parc des Expositions – Porte de Versailles.
R2 Stand & Event, designer of your custom-made booths, would like to thank the Normandy Regional Chamber of Commerce for its trust!
