Fancy a trip? R2 Stand & Event was selected by the Corsica Tourism Agency to assist with the design of its stand at the IFTM Top Résa trade show.
As a prime tourist destination in France, Corsica needed to be well represented at the event and was selected by the organisers to be the “Region of Honour” at this year’s show. This is the first time that a region rather than a country has been given this honour: a wonderful opportunity!
R2 Stand & Event created a 104 m² space that reflected this spotlight on the region. A combination of ocean blue and premium black colours recreated an island setting in this space. To capitalise on Corsica’s famous landscapes, four large light boxes were positioned on a high banner to communicate from a distance.
On the ground, a reserve is also surrounded by illuminated visuals to take visitors on a journey. To add even more dynamism, numerous screens overlook all the aisles to promote Corsica’s flagship destinations.
All around the stand, 14 partners showcase their expertise in dual-purpose spaces: in the aisle, effective communication via a customised totem, and inside the stand, a low workspace for efficient meetings. If necessary, two larger spaces are available to exhibitors to welcome their potential customers.
At the intersection of the two main aisles of the trade show, the Corsica stand benefits greatly from its location: a great success for this edition.At the intersection of the two main aisles of the trade show, the Corsica stand benefits greatly from its location: a great success for this edition.
The IFTM Top Résa trade show took place from 5 to 8 October 2021. R2 Stand & Event will once again
R2 Stand & Event would like to thank the Corsican Tourist Board for its trust and good humour!
