IMV Technologies made its mark at the EuroTier trade show with a stand designed by R2 Stand & Event. Covering 108 m², this project combines design, visibility and strategy, while strictly adhering to the company’s graphic charter. A sign suspended 5 meters high ensures optimal visibility, immediately attracting visitors’ attention.
The stand stands out thanks to a fluid layout structured in four stages. Upon entering, a reception area, cleverly positioned at the strategic corner of the stand, maximizes initial contact with visitors. The experience continues in an area dedicated to product presentation, where new products, including the new ultrasound machine, are showcased on custom-made displays and specially designed podiums to capture interest.
At the end of the tour, an interactive terminal invites visitors to take part in an engaging quiz, with the answers found on the stand. Each participant leaves with a gift and a chance to win a bigger prize in a draw, allowing IMV Technologies to extend its post-trade show communication with its target audience.
At the back of the stand, a three-level reception area offers ideal conditions for professional exchanges: a curved bar perfectly integrated into the design, a semi-open lounge for informal discussions, and a closed meeting room for more confidential appointments.
This trade show took place from November 12 to 15, 2024, in Hanover.
R2 Stand & Event would like to thank IMV Technologies for its trust!