For its first collaboration with R2 Stand & Event at the Solutrans trade show, the Tyre Union is investing in a 40 m² modular booth.
The objective is threefold: to promote the tyre industry to young people and job seekers, to showcase the diversity of careers available, and to highlight the industry’s long-term commitments, whether in terms of repair, retreading or recycling.
The layout
The stand is designed as two separate areas: a blue area dedicated to products and a green area dedicated to recruitment. Visitors can view an exhibition of tyres, engage in conversation in the discussion and recruitment area, and learn more thanks to content broadcast on a 43″ TV screen.
Ready to make a difference with a stand designed to reflect your image?
The unique feature of this modular booth
To make the experience even more interactive, a VR animation allows visitors to discover the professions in the sector in a fun and immersive way.
The context for the creation of this modular booth
This trade show took place at Eurexpo in Lyon.
R2 Stand & Event would like to thank the Tyre Trade Association for its trust!
