"We wanted a booth with a strong visual identity, something that breaks the norms and allows us to stand out immediately. Today, I feel that the result perfectly reflects our vision: an original, striking booth that we fully embrace."
Presenting a booth with a strong visual identity
I wanted to present a booth with a really strong visual identity.
That was our goal from the very beginning. And that’s exactly what we achieved. The booth clearly stood out from the others, it was very original. The brief was perfectly met: we ended up with something impactful, and that was the objective.
A custom booth concept designed to recreate a body shop workflow
The concept behind our booth was to recreate the entire body shop workflow in a single space: colour identification, preparation, mixing, our products, and our various processes, especially those focused on low-consumption productivity.
I also wanted to highlight our services as well as our field teams. The idea was really to showcase this whole workflow coherently in one place.
R2 Stand: a proactive partner for a highly original project
We had already worked with R2 Stand on other trade shows. For Equip Auto, we put out a call for tenders, and they won.
For me, the qualities I look for in an exhibition design agency are simple: first, the ability to listen, so that they fully understand our vision and what we want to convey. Next, reliability, because we need to be able to count on them, especially with the unexpected events that can occur at a trade show. And finally, creativity, which was very important to us. We wanted an innovative idea that was different from traditional professional stands.
Do you have a project for an impactful and unique stand for a trade show?
A unique booth that stands out at the trade show
The final result completely met our expectations. We found the vision we wanted to convey, and the creativity that was so important to us.
The stand showcases all our innovations, our brands, and more broadly the spirit of PPG: something innovative that really brings something different to our market. The stand represents all of that perfectly.
Knowing how to break the mould and embrace an innovative and unconventional approach.
What I like most about this stand is its originality. The vision we managed to convey, and the fact that we have a stand that breaks the mould and is unusual. For me, that’s the real strength of the project, and what I’m most proud of.
Other custom-made booths created for the Equip'auto trade show
- Custom booth creation for Bardahl
- New custom booth project for Continental
- Creation of an 850 m² booth with mezzanine for Facom
- Custom booth layout for Village Mobilians
- Renewed collaboration with Purflux at the Equip Auto trade show
- Design of a reusable booth for Point S
- Production of a functional modular booth for Garac
- Design of an award-winning modular booth (“Eco-design” prize) for Valeo
- Booth design for Euromaster
- Design of an island booth visible from the entrance of the show for NRF
- Creation of a custom booth in Mann+Hummel’s colors
- Design of a booth with a strong visual identity for Autodoc
