“We needed meeting rooms, a kitchen area, space to display two cars, and a heavy-duty trucks innovation to present... R2 Stand was able to offer tailored solutions and create a stand that was unanimously approved by our customers and partners.”
Demanding technical requirements that are perfectly taken into account
For each edition, I set out very specific requirements: several meeting rooms, a dedicated kitchen area for our caterer, and a space designed entirely for showcasing our products.
This year, the setup was even more ambitious, as we wanted to exhibit two cars while also presenting our latest heavy-duty innovation.
Despite these significant constraints, R2 was able to meet all of our expectations by offering a clear, functional layout that was perfectly suited to our needs.
A welcoming area at the heart of our hospitality approach
For me, the central element of our stand remains the reception area, which reflects how we want to welcome our customers: with care, comfort, and consideration.
Added to this was a product area designed to showcase our new range and our innovation.
It was a considerable challenge, as the entire setup had to fit into a 140 m² space, which also included our meeting rooms.
However, thanks to the work of R2, we ended up with a harmonious, clear, and perfectly balanced booth.
An integrated and relevant eco-responsible approach
Even though it’s not my primary criterion for choosing an agency, I believe it’s essential to work with a partner who is truly committed to an eco-responsible approach, especially in 2025.
We therefore decided to reuse some of the furniture and materials from our previous Automechanika stand, which is both sustainable and budget-friendly.
I also appreciate the transparency of R2 Stand regarding the materials used, particularly wood from sustainably managed forests.
This attitude demonstrates a real sense of responsibility, which is increasingly important in our choices.
Are you getting ready for a trade show and looking for a custom-made booth?
Why has R2 Stand been a key player in our tenders since 2017?
Every year, I put several agencies in competition with each other to ensure the best proposal for our company.
However, since 2017, R2 has consistently won our projects.
Their ability to offer consistently striking designs and stay within our budget makes them a reliable, consistent, and above all, highly competitive partner.
Les qualités indispensables d’un standiste, selon moi
Lorsque je travaille avec une agence, j’attends avant tout de l’écoute : comprendre nos attentes et nos objectifs, qui évoluent d’une année sur l’autre.
J’attends également une réactivité sans faille, car les imprévus surviennent souvent lors du montage d’un stand.
De ce point de vue, R2 se distingue vraiment : ils savent trouver des solutions rapides et efficaces, parfois en moins de 24 heures, ce qui est précieux dans un contexte souvent tendu.
Constant support despite a demanding preparation schedule
Preparing a stand of this scale generally takes six months, with a start that always seems comfortable… before everything starts to speed up.
As Bénédicte from R2 often says, “you can tell when Katia starts to get stressed,” and it’s true.
But I know I can count on their availability and support, which creates a solid relationship of trust.
A final result that was unanimously praised
Today, I am really delighted with the stand.
Our customers think it is beautiful, as do our partners and employees.
The fact that we have managed to incorporate two cars, a heavyweight innovation, several functional areas, and a high-quality reception area into 1,500 square feet is testament to R2’s expertise.
Ultimately, the mission has been a complete success, and that is what matters most.
Other custom-made booths created for the Equip'auto trade show
- Custom booth creation for Bardahl
- Design of a highly original booth for PPG
- New custom booth project for Continental
- Creation of an 850 m² booth with mezzanine for Facom
- Custom booth layout for Village Mobilians
- Design of a reusable booth for Point S
- Production of a functional modular booth for Garac
- Design of an award-winning modular booth (“Eco-design” prize) for Valeo
- Booth design for Euromaster
- Design of an island booth visible from the entrance of the show for NRF
- Creation of a custom booth in Mann+Hummel’s colors
- Design of a booth with a strong visual identity for Autodoc
