"For this 50th anniversary edition of Equip Auto, we wanted to return with meaning and consistency. Our modular, reusable, and eco-designed booth was the starting point... and the recognition exceeded our expectations, as we won the eco-designed booth trophy. A real source of pride shared with R2 Stand."
A strong comeback for Equip Auto's 50th anniversary
We hadn’t been here since 2019. This year, we’re back for the 50th anniversary of Equip Auto, and we’re really excited about it. It’s a strong signal to be present for this important edition, both for us and for the trade show.
A modular stand as a starting point
We have been working with R2 Stand for several years, and for the past two or three years we have been using a modular booth designed to be used and reused. That was the starting point for our thinking about Equip Auto: capitalize on this modular booth and adapt it with a few extras, because we had a great space.
Reuse was an integral part of the project from the outset.
The major advantage: a reusable, eco-designed booth
The main advantage of our stand is its modularity, which means it can be reused. We take the partitions and assemble them in a certain way to achieve a specific goal: to showcase our products and services.
This eco-design approach is essential today, in a world that is moving towards even greater environmental responsibility. For us, it was essential to move in this direction.
Do you have a project for a reusable and eco-friendly booth?
An award that recognizes our sustainable approach
We had the icing on the cake: we won the eco-designed booth trophy, awarded by the organization.
This is a real source of pride for Valeo, but also for R2 Stand, with whom we developed this approach.
A strong relationship reaching maturity
I have known R2 Stand for several years, even though other teams managed this collaboration previously. Today, the relationship is very good.
We are delighted with the results achieved. This is the fruit of several years of shared learning, and we feel that we have reached a real maturity in this relationship, both for us internally and for R2.
The essential qualities of an exhibition design agency
What I expect from an exhibition design agency is, above all, the ability to provide effective project management support. Designing a stand and delivering it on the day is essential. At these events, delays are not tolerated.
I also expect genuine advice, from a technical, practical, and operational standpoint. That’s really what an exhibition design agency needs to offer today.
A result that ticks all the boxes
The first key point is that the final product must be consistent with what we discussed. And that is absolutely the case.
In the final stages, there are always tweaks or adjustments to be made, and that’s where R2’s support makes all the difference: finding the right solutions and sorting out the small details that matter.
We managed to adjust everything together, and the result is exactly what we asked for.
Other custom-made booths created for the Equip'auto trade show
- Custom booth creation for Bardahl
- Design of a highly original booth for PPG
- New custom booth project for Continental
- Creation of an 850 m² booth with mezzanine for Facom
- Custom booth layout for Village Mobilians
- Renewed collaboration with Purflux at the Equip Auto trade show
- Design of a reusable booth for Point S
- Production of a functional modular booth for Garac
- Booth design for Euromaster
- Design of an island booth visible from the entrance of the show for NRF
- Creation of a custom booth in Mann+Hummel’s colors
- Design of a booth with a strong visual identity for Autodoc
