Exhibition design agency for Fruit Attraction Madrid 2026
Stand design for the fruit and vegetable sector
The Fruit Attraction trade show has become the global benchmark for fruit and vegetable marketing. Held in October at IFEMA Madrid, it marks the strategic launch of winter campaigns.
For the 2026 edition, R2 Stand will accompany you to Spain to design and build your custom-made exhibition booth. We create vibrant and functional spaces that showcase the freshness of your products while facilitating commercial negotiations.
- Design
- Conception
- Production
- Assembly
- Storage
- Recycling
I want to design a vitamin-filled stand for Fruit Attraction Madrid
Why exhibit at the Fruit Attraction trade show in 2026?
Fruit Attraction is a dynamic trade show where aesthetics play a major role. Visual competition between producing regions and international brands is fierce. Being present in Madrid in 2026 is vital to consolidating your export market share.
The global hub for fresh produce trading
With over 120,000 trade visitors from 150 countries, Fruit Attraction is the link between Europe and the rest of the world.
It is the key moment for planning the year’s supplies.
An open and bright stand designed by R2 Stand ensures maximum visibility to attract supermarket buyers and international wholesalers.
Showcase quality and varietal innovation
Whether you are launching a new variety of tomato or compostable packaging, your stand needs to shout it loud and clear.
R2 Stand uses colour schemes, large-format visuals and specialised lighting (which does not heat up the products) to highlight the brilliance and quality of your produce.
Tasting as a lever for persuasion
At Fruit Attraction, it’s time to taste!
R2 Stand designs hygienic and attractive tasting areas, incorporating counters with water points and refrigerated display cases.
We transform your stand into an open kitchen where your products become the stars of the customer experience.
R2 Stand, your custom-design partner for Madrid
Exhibiting abroad requires a reliable partner. We manage the distance and Spanish specifics for you.
Architecture designed for fresh products
Technical management: Cooling and Storage
International logistics at IFEMA
Eco-design for responsible agriculture
Entrust the design of your stand at Fruit Attraction Madrid with complete peace of mind.
Organising a trade show in Spain can be complex if you do not have a good command of the language or local customs.
R2 Stand is your single point of contact in English.
We coordinate everything on site to deliver a turnkey stand that is ready to use as soon as the doors open.
Why choose R2 Stand to create your Fruit Attraction stand in Madrid?
Expert in custom-designed solutions for over 15 years
We are accustomed to working with brands that care about their aesthetics.
We know how to translate creative mood boards into concrete architectural volumes.
Unique design tailored to the food industry
We tailor the design to your identity. A “Local & Traditional” atmosphere for a regional cooperative, or “Tech & Innovation” for a Smart Agro company.
Your stand will tell your story.
A stand that reflects your image and suits your products
From floor to ceiling, we manage everything: high signage to be seen from afar, comfortable furniture for long negotiations, and floral decorations to add a final touch of freshness.
A genuine commitment to CSR
We optimise logistics to reduce the carbon footprint of transport to Madrid.
We favour lightweight, modular materials for quick and clean assembly.
Some examples of stands we have created for the agri-food sector
Discover our projects for producers, exporters, seed companies and cold chain logistics operators.
Spaces that make you want to take a bite.
Industry players place their trust in R2 Stand
To make a lasting impression, R2 Stand offers custom-made booths that showcase your brand, your products and your expertise.
Our approach, already approved by numerous exhibitors, combines creativity, technical expertise and attention to detail to turn your space into a real showcase, where every element helps to tell your story.
FAQ: Optimise your presence at Fruit Attraction 2026
How do you manage product storage at the stand?
We systematically integrate refrigeration equipment (display cases, cold storage cabinets) adapted to your volumes.
We also provide adequate ventilation to prevent the heat from the lighting from damaging the products on display.
Is it possible to cook on the stand (show cooking)?
Yes, it is very popular in Madrid.
We can fit out a fully equipped kitchen area (worktop, sink, oven connections) that complies with IFEMA’s fire safety and hygiene standards.
Is the stand reusable for Fruit Logistica Berlin?
Absolutely. It’s a smart strategy. We design your stand to be modular so that it can be adapted and reinstalled a few months later at Fruit Logisitca Berlin, thereby optimising your annual budget.
When will Fruit Attraction 2026 take place?
The trade show will be held from 6 to 8 October 2026 at IFEMA Madrid.
This is the ideal time to launch your winter campaign, so remember to book your exhibition design agency in the spring.
Commit to a sustainable industry with an
eco-designed stand
The fruit and vegetable sector is on the front line when it comes to climate change and waste. Your communication in Madrid cannot be out of step with these values. R2 Stand is committed to reducing the environmental footprint of your event: use of certified wood, modular structures that can be reused from one year to the next, strict waste management and 100% LED lighting.
Make your 2026 stand tangible proof of your CSR approach.
