The IFA (Internationale Funkausstellung) trade show in Berlin is the largest European, and arguably global, event dedicated to consumer electronics, connectivity, and home appliances. Scheduled for September 2027 at the iconic Messe Berlin, this historic event attracts the global tech press, international retailers, and a vast audience of enthusiasts.
To launch your latest smartphones, unveil your smart home devices, and capture media attention amid fierce competition, R2 Stand designs and builds your custom-made booth. We create spectacular, hyper-connected spaces optimized for product demonstrations.
Entrust your brand image to an exhibition design agency with expertise in high-tech events, retail, and global exports.
The IFA is a global showcase where the design of your booth is just as important as the innovations you present there. R2 Stand works with you to transform your booth in Germany into an unforgettable brand experience.
With hundreds of thousands of visitors and global media coverage, this trade show is the ultimate launchpad for tech.
A booth designed by R2 Stand, featuring bold architecture and monumental illuminated signs, guarantees you premium visibility amid the vast halls of the Funkturm.
It’s the essential tool for attracting B2B decision-makers and winning over end consumers.
Whether you’re a computer manufacturer, a mobile phone brand, or a GreenTech pioneer, your booth should reflect the quality of your engineering.
R2 Stand showcases your product lines with sleek test counters, secure display cases for your prototypes, and giant LED video walls that display your advertising campaigns in 360 degrees.
Visitors come to IFA to get a hands-on experience of the future. Your exhibition space should be an interactive playground.
We set up seamless demonstration stations, augmented reality trade shows, and displays recreating smart home interiors so that the media can film your devices in real-world usage scenarios.
We have a thorough understanding of the principles of high-tech architecture and the significant technical challenges posed by the Berlin Exhibition Center.
Free yourself from operational, customs, and audiovisual constraints so you can focus exclusively on your sales team’s brief and your press interviews.
Managing the secure transport of unrevealed prototypes, setting up kilometers of network cabling, and coordinating with international service providers represents a massive mental burden.
R2 Stand handles the entire production chain for exhibition design abroad. From integrating your 3D video feeds to handing over the keys to your booth or pavilion in Berlin, we are your exclusive project manager.
Our experience with leading technology trade shows (VivaTech, MWC, CES, TrustTech, and MWC) ensures flawless technical execution.
Accustomed to collaborating with digital industry leaders, we understand the exacting quality standards demanded by marketing departments in the tech sector.
This expertise allows us to design an architecture capable of handling massive visitor traffic while protecting your sensitive innovations.
Your connected ecosystem is unique; your exhibition space must be designed to go viral on social media and in the media.
Our designers craft each project to create an “Instagrammable,” spectacular, and immersive environment that perfectly aligns with the aesthetic of your new products.
A single technical point of contact to coordinate every stage of your deployment in Germany.
Our comprehensive support service centralizes the design, fine woodworking in France, logistics to Berlin, and the integration of your audiovisual systems.
Your project manager coordinates the stage managers, riggers, and electricians with the utmost precision directly at Messe Berlin.
Our premium structures are designed to be reusable.
The booth created for the IFA in Berlin can be dismantled, carefully stored, and then resized for your future trade shows, thereby significantly reducing your production costs.
Discover our designs for PC builders, home appliance manufacturers, mobile phone brands, and experts in the Internet of Things (IoT). Designs crafted to make a splash.
Watch these videos to hear feedback from our clients who chose R2 Stand to design their custom-made booths.
From the initial briefing to on-site setup, they share their satisfaction with the creativity, the quality of our support, and the impact their booths had on visitors.
Their success is a testament to our commitment to creating spaces that are innovative, functional, and brand-enhancing.
Displaying smartphones, tablets, or wearables in front of thousands of visitors requires discreet yet foolproof theft prevention.
We integrate secure retractable cable systems and standalone electronic alarms directly into our display cases.
For non-touch display concepts, we design glass bell-shaped display cases with no visible frames, allowing the press to photograph the product from every angle without distracting reflections, while ensuring its security.
Absolutely. We create specialized environments: floors with different textures for robotics, highly soundproofed booths for high-resolution audio testing, and fully functional kitchens (with water supply and ventilation systems) for professional chefs to demonstrate your large appliances.
We offer a comprehensive service. We design the booth around your media needs.
We integrate fine-pitch LED panels that are perfectly flush with the woodwork, manage suspended video walls and video control rooms for your live broadcasts, as well as directional sound systems for your microphone presentations without disrupting your negotiation areas.
The next major edition of the IFA Berlin trade show will take place from September 3 to 7, 2027, at the Messe Berlin exhibition center.
Since designing a multi-story high-tech pavilion with extensive audiovisual integration requires months of preparation, we strongly recommend that you begin 3D modeling of your project at least 7 to 9 months in advance.
The tech industry is under close scrutiny for its use of energy and materials. R2 Stand integrates eco-design into the heart of your project in Berlin: reusable aluminum frames, structures made from wood sourced from certified forests, graphics printed on recycled canvas, latex-free carpeting, and ultra-low-energy LED accent lighting.
