Exhibition design agency for the SILMO Paris 2026 trade show
Stand design for the optical and eyewear industry
SILMO Paris (Mondial de l’Optique) is the flagship event for the optical and eyewear industry. Scheduled for September 2026 at the Paris Nord Villepinte Exhibition Centre, it brings together designers, glassmakers and equipment manufacturers from around the world.
In this world where design reigns supreme, your exhibition space must be flawless. R2 Stand designs and builds your custom-made booth, combining boutique aesthetics with technical rigour.
- Design
- Conception
- Production
- Assembly
- Storage
- Recycling
I want to design a stand that reflects my image for SILMO.
Why exhibit at the SILMO trade show in 2026?
The optical market is dynamic and competitive. Participating in SILMO 2026 means establishing yourself as a brand that matters, both in terms of style and innovation.
The international showcase for trends and design
With visitors from over 40 countries, SILMO is where trends are made and broken.
For eyewear designers and major brands alike, the stand is the primary vehicle for image.
R2 Stand designs bold structures, playing with shapes and materials.
Promoting technological innovation and visual health
For glassmakers and machine manufacturers, the challenge is to demonstrate technical expertise. Your stand must inspire confidence and expertise.
R2 Stand designs ergonomic demonstration areas for your measuring instruments or grinders, integrating the electrical power and connectivity required for them to operate live.
An immersive retail experience for opticians
Your customers are opticians looking for inspiration for their own shops.
Your stand should be a source of ideas. R2 Stand recreates inspiring sales environments: frame bars, comfortable fitting areas and convivial zones for signing replenishment orders in a relaxed atmosphere.
R2 Stand, your stand builder partner for SILMO
Optics requires a particular level of precision. We bring the necessary attention to detail to your sector.
Expertise in lighting and merchandising
Security and optimised storage
Logistics under control at Paris Nord Villepinte
Eco-design: Green Eyewear on display
Entrust the design of your SILMO stand to us with complete confidence.
Preparing your new collections takes up all your time.
R2 Stand and its Paris-based team take care of the layout. Your dedicated project manager coordinates the carpenters, painters and electricians.
We ensure that your brand vision is respected down to the last detail.
Why choose R2 Stand to build your stand at SILMO Paris?
Custom-design expert for over 15 years
We are accustomed to working with brands that care about their aesthetics.
We know how to translate creative mood boards into concrete architectural volumes.
Unique design tailored to eyewear
We do not offer standard solutions. Whether you are a “Sport & Tech”, “Luxury & Couture” or “Children’s” brand, we adapt the materials and atmosphere to suit your needs.
We create specific presentation stands (displays, shelves, pins) that really showcase your products.
A stand that reflects your image, designed from start to finish
From floor to ceiling, we handle everything. We integrate visual signage (light boxes, adhesives), designer furniture (chairs, high tables) and floral decorations to add the finishing touches that are essential in the luxury sector.
A concrete CSR commitment
We help you reduce the environmental footprint of your trade show.
Choosing R2 Stand means opting for sustainable manufacturing and responsible end-of-life management of your trade show.
Some stand designs that may be of some interest to you
Discover our projects for eyewear designers, contact lens laboratories and distributors.
Bright spaces that catch the eye.
They trust R2 Stand to ensure the success of their trade show presence.
Join the visionary brands that have chosen R2 Stand to maximise their impact at the premier Parisian optics event.
FAQ: Maximise your presence at SILMO 2026
How to properly light glasses on a stand?
Lighting is key. We favour a mix of warm ambient lighting and focused lighting (directional spotlights, LED strips on shelves) with a neutral colour temperature (4000K) so as not to distort the colours of the frames.
Do you incorporate mirrors into your designs?
Systematically. SILMO is a trade show where people try things on.
We integrate table mirrors, full-length mirrors and connected mirrors (virtual fitting) in an aesthetic and strategic way into the visitor experience.
Is the stand secure overnight?
Yes. We can provide discreet roller shutters, protective covers, or secure storage areas for storing your most valuable collections at night.
We can also arrange security services for the trade show.
When will the Silmo trade show 2026 take place?
The trade show will be held from 25 to 28 September 2026 at Paris Nord Villepinte. This is a strategic time of year for the sector, so remember to book your exhibition design agency in the spring.
With R2 Stand, put your brand in the spotlight
Don’t let your stand be overshadowed. With R2 Stand, give your collections the showcase they deserve at SILMO 2026.
Striking design, controlled lighting and eco-responsibility.
