Exhibition design agency for Watches and Wonders Geneva: Excellence in fine watchmaking
The Watches and Wonders trade show (formerly SIHH) is the global summit of the watchmaking industry.
From 14 to 20 April 2026, Geneva will become the capital of time. For prestigious brands and independent designers, attending this event requires absolute perfection.
R2 Stand designs and builds your luxury exhibition stand, creating a truly stunning showcase for your timepieces. F
- Design
- Conception
- Production
- Assembly
- Storage
- Recycling
Request a quote and a 3D design for the Watches and Wonders Geneva trade show
Why participate in Watches and Wonders
in Geneva in 2026?
Participating in Watches and Wonders means joining a very exclusive circle where every detail counts. More than just a trade show, it is a celebration of engineering and art. Exhibiting in Geneva is a way of affirming one’s status in the world of luxury.
The global showcase for innovation in watchmaking and jewellery
This is where global trends are revealed. International journalists, exclusive retailers and collectors flock to discover your latest products.
A stand designed by R2 Stand acts as a prestige amplifier.
We work on volumes and perspectives to make your brand stand out among the giants of the sector, while respecting the overall harmony imposed by the trade show.
Enhance your timepieces with a luminous display
Watchmaking is an art of precision. The lighting of your watches cannot tolerate mediocrity.
R2 Stand incorporates high-tech lighting (high CRI, no heat) to make dials, bezels and precious stones sparkle without unwanted reflections.
We design customised secure display cases that invite contemplation.
Stand out with an immersive and emotional customer experience
With three days open to the public and events in the city centre, the brand experience is crucial.
R2 Stand designs narrative journeys: historical walls, demonstrations by master watchmakers at their workbenches, or immersive digital zones.
We transform your stand into an emotional universe where visitors can immerse themselves in the history of your Manufacture.
R2 Stand, your expert partner for bespoke layouts for Watches and Wonders
Luxury requires an intimate understanding of the codes of elegance and discretion.
A "Haute Couture" design for the world of luxury
Balancing B2B confidentiality and public access
Precision logistics in Geneva (Palexpo)
Eco-design for a sustainable supply chain
Entrust the creation of your stand in Geneva for Watches and Wonders with complete confidence.
Security and peace of mind are paramount when exhibiting high-value items.
R2 Stand and its team of experts based in Lyon take care of the overall management of the project. We coordinate both the technical aspects (enhanced security, armoured display cases, networks) and the aesthetic aspects.
Your dedicated project manager is your single point of contact, ensuring you receive a ‘white glove’ service from design to handover.
Why choose R2 Stand to shine and showcase your expertise at Watches and Wonders?
Craftsmanship combined with technology
For over 15 years, we have been combining traditional craftsmanship (artistic carpentry) with modern technologies (high-definition LED screens, home automation).
This dual expertise allows us to create stands that are both works of art and connected communication tools.
Unique design for a strong brand identity
No two houses are alike.
Your stand will be an original creation, designed specifically to embody your DNA. Whether you prefer a classic “Heritage” style or a contemporary “Avant-garde” look, we translate your values into interior architecture.
A stand that reflects your image, designed from start to finish
From pencil sketches to last-minute finishing touches at the trade show, we control the entire value chain.
We integrate designer furniture, high-end floral decorations and discreet signage for a flawless “total look” result.
A genuine and certified commitment to environmental responsibility
R2 Stand proves that luxury and ecology are compatible.
We calculate the carbon footprint of your stand and offer you sustainable alternatives without ever compromising on aesthetics or perceived quality (Premium Eco-design).
Some examples of stands we have created for the luxury and fashion sector
Our portfolio demonstrates our ability to create sophisticated atmospheres. Discover our work for luxury jewellery, fashion and cosmetics brands, where light and materials interact to enhance the product.
Prestigious companies place their trust in R2 Stand
We support demanding brands that do not compromise on quality.
Join the exhibitors who choose excellence for their representation in Geneva.
R2 Stand experts answer your questions to help you plan your visit to Watches and Wonders
How do you ensure the security of the watches on the stand?
Security is our top priority.
We integrate burglar-proof laminated glass display cases, high-security locks, and, if necessary, safes directly into the stand structure (secure back office). We work closely with the trade show’s security services.
Can you recreate the atmosphere of our shops on the stand?
Yes, that’s our speciality. We study your retail design (shop concept) to adapt it to the constraints of the event.
We can reproduce your colour codes, signature materials and furniture so that your customers feel “at home” as soon as they step through the door of your stand.
When will the next Watches and Wonders trade show take place?
The 2026 edition will be held from 14 to 20 April 2026 in Geneva (Palexpo). Please note that the trade show will be open to the general public from Saturday 18 to Monday 20 April, offering a unique opportunity to connect with enthusiasts.
Is the stand suitable for receiving TV press?
Absolutely. We can set up interview areas with a photogenic backdrop (elaborate photocall) and lighting suitable for cameras, as well as enhanced soundproofing to ensure high-quality audio recording.
Give your home the CSR showcase it deserves
Leave nothing to chance for the watchmaking event of the year, not even your commitment to the planet.
