For the Paris Air Show, Böllhoff entrusted R2 Stand & Event with the design of its exhibition stand for the first time, creating an 80 m² space combining sleek design, visual impact and optimal functionality.
Designed to welcome, guide and showcase the manufacturer’s solutions, the stand is organised around a strategic reception desk, positioned at the entrance to filter visitor flows and guide them according to their needs.
The product experience is at the heart of the design, with a unique three-level presentation concept:
- A demonstration area (H 0.7 m) with an integrated flap for immediate recycling of used components.
- A premium exhibition area (H 0.9 m) highlighted by LED lighting that showcases each piece.
- A vertical totem (H 2.2 m), equipped with niches and clear signage to enhance visibility from above.
At the heart of the stand, the reception area is designed as a real hub for interaction, with a fully equipped and secure reception bar, adjacent to a 95-inch screen continuously displaying videos and messages.
Finally, a cosy, secluded meeting room comfortably accommodates up to 8 people. It is equipped with a 43-inch screen, integrated storage space and a discreet coffee area for business meetings in complete tranquillity.
This trade show took place from 16 to 22 June 2025 in Paris Le Bourget.
R2 Stand & Event would like to thank Böllhoff for its trust!