How much does it cost to create a custom-made booth? The budget guide

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How much does it cost to create a custom-made booth? The budget guide SOMMAIRE Temps de lecture :  Participating in a trade show is an exceptional growth driver, but it is also a major investment. When drafting the specifications, a key question arises: how much does a custom-made booth actually cost? The question of budget […]

Measuring the ROI of your trade show presence: Essential KPIs for your booth 

mesure kpi roi salon

Measuring the ROI of your trade show presence: Essential KPIs for your booth SOMMAIRE Temps de lecture :  Participating in a trade show (renting space, designing a booth, travel expenses) represents a significant portion of the annual marketing budget. However, many companies still fly by the seat of their pants once the event is over, […]

How to write the perfect booth brief? The guide for your exhibition design agency​

Creating the perfect brief for your booth design

In order for an exhibition design agency like R2 Stand to offer you a “wow” project that is relevant and profitable, it needs high-quality raw material: the brief (or specifications).

An incomplete brief leads to unnecessary back-and-forth, creative disappointment, and wasted time. Conversely, a structured brief accelerates performance.

How to generate leads at a trade show: The exhibition design agency’s guide

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Participating in a trade show represents a significant strategic and financial investment for a company. For this event to be profitable (ROI), simple visibility is no longer enough: the number one goal is to generate qualified leads.
As an expert in custom-made booths, R2 Stand knows that sales performance starts with space. A high-performing booth is not just aesthetically pleasing, it’s a real sales machine.

Design of an impactful stand for Michelin at the Solutrans trade show 

2025 photo stand michelin solutrans 01

R2 Stand & Event is proud to present its latest project: the design and construction of the 480 m² Michelin stand for the Solutrans trade show. The objective? To create a unique space embodying the “One Michelin” vision. An immersive and flexible experience The centrepiece is a 57-metre-long suspended sign, a true visual signature that […]

Creation of a custom-made booth for Bardahl at the Equip Auto trade show

Front view of the imposing custom-built booth designed by R2 Stand for Bardahl at the Equipauto trade show, with its strong visual identity and imposing high-sign.

A 100 m² space, created by R2 Stand & Event, reflecting the power and expertise of an iconic brand in the automotive sector. For the Equip Auto trade show, R2 Stand & Event designed a custom-made booth for Bardahl. The booth was distinctive, welcoming, and immersive, designed to maximize visibility, encourage discovery, and promote interaction. […]

Creation of a custom-made stand for PPG at the Equipauto trade show

Front view of the visitor area of the custom-built stand created by R2 Stand and Event for its client PPG at the Equipauto trade show, highlighting the colorful and vibrant design of the stand as well as the various elements used to present the solutions on offer.2

A 230 m² space, created by R2 Stand & Event, combining innovation, visibility, and an immersive experience. For the Equip Auto trade show, R2 Stand & Event designed and built a custom-made booth for PPG, a global leader in automotive coatings and solutions. Designed to immerse visitors in the world of PPG, the booth combines […]

Creation of a custom-made stand for Mobilians at the Equipauto trade show

Angle photo of the Mobilians exhibitor village created by the R2 Stand agency with multiple custom-designed spaces

A 399 m² space combining maximum visibility, premium design, and an immersive experience. For the Equip Auto trade show, R2 Stand & Event designed and built a custom-made booth for Mobilians and its five partners, incorporating several strategic areas and a harmonized architecture to capture traffic from the two main entry points to the show. […]

Creation of a custom-built stand for Mann+Hummel at the Equipauto trade show

Photo of the custom-built stand created by the R2 Stand Lyon agency at the Equipauto trade show for its client Mann+Hummel.

A successful first collaboration between R2 Stand & Event and Mann+Hummel on a 124 m² space. For the Equip Auto trade show, R2 Stand & Event designed and built a custom stand for Mann+Hummel, a global player in filtration, marking a first collaboration focused on visibility, elegance, and customer experience. A highly visible booth, designed […]

Creation of a custom-made booth for Michelin at the SIAE

Stand sur-mesure Michelin au SIAE - Réalisation et conception R2 Stand dffdfd

On the occasion of the SIAE, R2 Stand & Event is proud to have designed and built the 76,5 m² Michelin booth: an immersive, technical, and elegant space that reflects the brand’s image. Designed with rounded lines, the booth stands out thanks to an innovative LED sign that is visible from afar and catches the eye as soon as […]

Design of a chalet for Trelleborg at the SIAE

STAND TRELLEBORG SIAE

https://www.youtube.com/watch?v=trEyhwXr9to For the SIAE trade show, Trelleborg is setting up a 180 m² chalet designed by R2 Stand & Event: a space designed to enhance the brand’s image while creating optimal conditions for welcoming visitors, exchanging ideas, and enjoying a friendly atmosphere. The visual impact is immediate from the outside. The architecture asserts a strong identity, carried by a contrast […]